Briston enters the horology market in 2012, riding on the back of their founder's will and enterprising spirit, Brice Jaunet. Jaunet, already a veteran in the field with over 15 years of experience under his belt, founded Briston together with some swiss designer friends with the stated goal of creating a beautiful and price-convenient watch that embodies the sport-chic yet casual atmosphere you breathe in the English universities of Oxford and Cambridge and in the american Ivy League colleges.
The Briston Clubmaster watches keep faith with Briston's guiding principles by choosing cellulose acetate, a noble material already very appreciated in the high-end eyewear market. The Italian Mazzucchelli company takes care of the long and complicated craftmanship process, adding a quality Made in Italy stamp to every Briston Clubmaster watch; the cellulose acetate is shaped in an arched case with a strong vintage feel to it, inspired by the unique style of 1920 France. This entire process gives the Briston Clubmaster watches a strong, peculiar character and a sensual texture to the touch, all of it at a very convenient price.
Briston's British soul shines through thanks to the combination between the Briston Clubmaster design and the NATO very resistant nylon straps, popularly known for being James Bond's favourites on the big screen.