Viva La Gioia

Viva La Gioia is the Milan-based company that's meeting the new generations' growing demand for quality, luxury, and affordable jewellery made in Italy. Viva La Gioia jewelry's answer is the patented 1KTGOLD alloy: a combination of 1k gold, silver, and other metals, 1KTGOLD preserves the same brilliance and texture of traditional gold, is 100% nichel-free, doesn't oxidise with time and is compliant to REACH's directives. 

Viva La Gioia jewelry's leading product is the tennis bracelet, with two entire collections dedicated to it. The Capri and Portofino Collections of tennis bracelets experiment with combinations of multicolor topaz gemstones on 1KTGOLD to infuse the bracelets with the Mediterranean Sea's colors. 

The new Amalfi collection of Viva la Gioia jewelry includes rings, pendants, and earrings in Viva La Gioia's unique style, combining topazes and 1KTGOLD frames along the three color lines Azzurro, Paradiso, and Rosé.